About Us

Headquartered in Brisbane, California, BiRite Foodservice Distributors is your complete foodservice resource. We deliver the products restaurants need directly to their front door. BiRite is the preferred distributor for many restaurants, universities, and hospitals. Since 1966, BiRite has been synonymous with quality, efficiency, innovation, and customer service.

At BiRite, we believe in the strength of nationally branded products. National brands make a difference to our customers with their assured quality and consistency. Our products help build customer loyalty and trust which are essential to your business growth and prosperity.

Originally founded as a one-man operation more than 40 years ago by Victor Barulich, BiRite has grown into the 21st largest foodservice distributor in the nation, employing more than 300 people. BiRite Foodservice Distributor’s mission statement, “BiRite is committed to being profitable by providing our customers with quality products, timely deliveries and competitive pricing through a service posture of continuous and uncompromising integrity. Excellence is paramount to growth”, embodies our reason for being in business.

Our management, composed of Barulich family members and foodservice executives from diverse backgrounds, is accomplished and experienced in running this successful organization.